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On the Subject of Marketing Integrity

December 14, 2006

I’m delighted to share with you news of the impending publication of my good friend John Jantsch’s superb book, Duct Tape Marketing, for which I have contributed the foreword.  I have known John for over ten years, first in his role as a certified E-Myth Consultant and then as the founder and CEO of his own marketing consulting firm, Jantsch Communications.  What is remarkable about John is that, unlike many men and women in this tricky world called business who claim to know the unknowable all for the purpose of enhancing their personal brand, he has remained true to who he is—a guy from the middle of America who knows himself as few of us do, and who aspires to nothing more than being a good householder and a good gentleman.  But none of this modesty can hide the fact that he has spent a huge amount of the hours of his life drilling down into the practical world of marketing to discover what actually works and why.

John and I share a passion for the subject of integrity in marketing.  Marketing—which could sometimes be called selling, which could further be called getting someone hot to buy—yes, that’s what essentially what everyone who will buy his excellent book is looking for, even you!  After all, to everyone in business, getting someone hot to buy is obviously the holy grail.  Yes, John keeps his promise, step by step by step, to demonstrate to you how to do marketing to get your someone hot to buy your something, but also—and this is very, very important—how to do it with integrity. Without integrity, marketing is left to tricks, sophistry and lies—the same devices the old trickster used with the peas and the shells on the streets of many cities: Is it here? Is it there? Where is it? With John, you’ll not only know where the pea is, but long before you wonder, John will have told you forty-two times. 

John delivers what he promises in this book—this is the best turn-key marketing system I’ve seen.  The book is just like its namesake—Duct Tape—it’s good, incredibly smart, amazingly practical, and immensely sticky stuff.  You can begin to put it to use immediately.  John’s running an amazingly attractive promotion for those who pre-order the book, which ends on December 22nd–so don’t delay and go pick up a copy here today: http://www.ducttapemarketing.com/book/gerber.php.

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